Brazil and Latin America will thus become the starting point of an agenda that, throughout November, will bring together sports leaders, policymakers, regulators, sponsors, and other commercial partners. Experts, fans, and stakeholders from all continents will also take part, united around a common goal: placing integrity at the very heart of global sports development.
This milestone consolidates the collaboration between SIGA and Sports Summit, which began in Argentina in 2024, expanded in Madrid this year, and now includes new editions in the United States and Brazil. The partnership demonstrates the shared commitment of both organizations to mobilize the international sports ecosystem and confront the greatest challenges that threaten the credibility and sustainability of sport.
Among the highlights of the program on November 1st is the International Summit of Sports Betting & Integrity Experts, organized by SIGA LATIN AMERICA as part of Sports Summit São Paulo 2025.
The meeting will bring together renowned experts to debate one of today’s most critical topics: the regulated sports betting market, its challenges and opportunities. The agenda will address key issues such as match-fixing, criminal infiltration, corruption, money laundering, responsible advertising, protection of young and vulnerable audiences, and international cooperation.
It will also serve as a strategic occasion for SIGA to present its global integrity initiatives in the sports betting sector, the result of continuous collaboration with regulators, licensed operators, and sports organizations worldwide.
With SIGA as Official Integrity Partner, Sports Summit São Paulo reaches its third edition, firmly established as the largest and most influential sports industry gathering in Latin America. From 30 October to 1 November, São Paulo will become the epicenter of global debate on the future of sport, bringing together executives, investors, athletes, federations, clubs, sponsors, broadcasters, streamers, media, and fans for three days of innovation, business, and strategic reflection.
Commenting on this landmark moment, Emanuel Macedo de Medeiros, SIGA Global CEO and President & CEO of SIGA LATIN AMERICA, stated: “It’s official: Brazil has been selected as the country to launch the Sport Integrity Action Month: 30 days during which the world of sport comes together to celebrate its noblest values and confront, with courage, determination, and unity, its greatest challenges.”
“The Sport Integrity Action Month is more than a campaign. It is a global movement for integrity, calling upon federations and confederations, teams and athletes, sponsors, broadcasters and streamers, media and fans. Everyone has an essential role in this cause, and their place is at the frontline.”
“Without integrity, sport is not sport. It’s a sham. Brazil has the opportunity to lead by example. But this leadership will only be real if everyone takes part. This is a call for collective action. There is no time to waste. Together, we can ensure that integrity is always at the center of the game,” he reinforced.
Sebastian Lateulade, founder and president of Sports Summit, highlighted the significance of bringing SIGA on board as Integrity Partner for the event in Brazil, adding: “We are pleased to announce that Sports Summit São Paulo, in partnership with SIGA, is committed to promoting best practices and transparency across all sports organizations. As part of our ongoing efforts to raise industry standards, Sports Summit will host the Sport Integrity Action Month, a global initiative led by SIGA.”
“We believe integrity is the foundation of fair sport, and that it is our collective responsibility to ensure that athletes, coaches, and leaders operate under the highest ethical standards. Together, we can build a brighter future for the global sports community.”
Register here to participate
Sport Integrity Action Month
The Sport Integrity Action Month is a one-month global movement built upon the legacy of the Sport Integrity Week. Throughout November, events organized and curated by SIGA will be joined by initiatives from partners committed to the mission and vision of a sport governed according to the highest standards of integrity.
This expanded format provides more time for strategic engagement, deeper thematic coverage, and a stronger global reach. It broadens SIGA’s presence, strengthens participation, and intensifies collective action to ensure that sport is governed by the highest integrity standards worldwide.
Click here to learn how to become a partner of the Sport Integrity Action Month
Source: GMB
