GMB – MC Games attended SBC Lisbon with a large delegation. What were you looking for, and what experiences are you taking back to Brazil?
Ana Clara Medeiros – Exactly, there were eight of us. The entire leadership team of the company attended the event so that each person could better understand what is happening within their area and capture innovation. That’s what we aimed to bring back to the Brazilian market, and hopefully for our future expansion into LatAm, which we very much aspire to.
In fact, a trade show like this is all about innovation, in a segment that is hungry for new technologies. How does MC Games position itself in the face of these challenges?
It’s certainly very challenging, but I believe what helps us a lot is that we have a very young team, eager for benchmarking, engaging in conversations, and learning how others are doing things.
Fortunately, lately the market has become much more open, so we’ve been able to talk to many people to understand how they’re dealing with innovation, AI, new platforms, fraud prevention, and player segmentation by ticket type. So, we’re on a very good path, and I believe our team is the key to understanding how the market is evolving.
MC Games supports a variety of cultural events and has several ambassadors. What does this mean in terms of results for the betting brand?
I believe that in terms of branding, it’s very important, especially to demystify the “big bogeyman” image that people in Brazil often attach to the iGaming industry. MC Games has provided a lot of support, for example, for people with autism. Our partner América is an example of that.
We also seek to foster culture, education, and especially sports. I believe this helps dispel the notion that betting companies are villains, when in fact we can be important allies in building a more conscious and inclusive market for everyone.
You oversee a highly strategic area that clearly benefits from MC Games’ marketing work. And what about the other departments that came here—what did they learn that can be applied to your platform in Brazil?
Our Head of Operations, Alan Monteiro, is very focused on understanding how platforms work in other parts of the world. In Brazil, we have a somewhat limited number of platforms. In Lisbon, we were able to see platforms from all over the globe, so he’s studying how they operate. Meanwhile, our General Manager, Augusto Brito, is focused mainly on the technology side, actively seeking innovation for MC Games.
We also had our company president, Carlos Silva, as well as our Marketing Director, Camila Silva, who are the driving forces behind the MC Games brand. They came in search of deeper insights into branding, innovation, and marketing. SBC Lisbon was a feast of opportunities to absorb the best practices being implemented worldwide and take these experiences back to Brazil.
Given how robust Brazil’s regulation is, is there still room to add things?
Absolutely. Even though our regulation has been heavily inspired by the European model, especially the UK’s, there are still points that need to be addressed—such as public perception of gaming, which remains highly stigmatized.
I believe that, over time, and as industry players unite and work to foster better dialogue with the government, we will achieve a regulation that is not only more robust, but also safer—for both players and operators.
Having gone through this regulatory process, does it serve as a business card for MC Games to expand into Latin America, and what are the plans in that regard?
Yes. We plan not only to expand into Latin America but also to launch additional brands. The regulation allows three brands. We are already working on launching our second brand, which will target a younger audience that is growing and becoming increasingly educated within the iGaming market.
The sky is not the limit, MC Games has an entire world ahead. We’re already beginning discussions about a third brand.
Source: Exclusive GMB
