The goal of the partnership is to enable operators to make quick, targeted interventions whenever worrying behavior patterns are detected.
“The future of the industry depends on the combination of technology, responsibility, and innovation. By adopting artificial intelligence solutions, we reinforce our leadership role in the Brazilian market and demonstrate that sustainable growth is possible when integrity and player protection are prioritized,” said Darwin Filho, CEO of Grupo Esportes Gaming Brasil.
With this initiative, Esportes da Sorte positions itself as a benchmark in a sector that generated R$17.4 billion in the first half of the year, according to federal government data. Amid Brazil’s unprecedented regulatory process, sports integrity and responsible gambling have become central themes for the industry and are gaining ground in the public debate around match-fixing and bettor protection.
“Integrity and responsibility are core values of our operation. The use of Bettor Sense, combined with in-person training workshops with clubs, reinforces our conviction that protecting both sport and bettors must be a priority in a constantly evolving industry,” added Carolina Luna, Compliance Manager at Grupo Esportes Gaming Brasil.
In addition to the technology, developed in collaboration with the Zurich University of Applied Sciences (ZHAW), the partnership also includes educational initiatives. In 2025, Sportradar and Esportes da Sorte delivered match-fixing prevention training to players from Ceará, Náutico, and Corinthians, extending the sessions to women’s teams and youth squads. The training addressed legal risks, reputational impacts, and best practices in the event of fraudulent approaches.
Esportes da Sorte
Esportes da Sorte is one of Brazil’s leading sports betting platforms, operating 100% nationally under a license granted by the Ministry of Finance (SPA/MF) to Esportes Gaming Brasil – the group that also operates the brands OnaBet and Lottu.
The group generates hundreds of direct and indirect jobs and has been certified as a Great Place to Work, with its pillars being innovation, commitment to responsible gaming, and support for market regulation. It maintains strategic partnerships with institutions such as ANJL, IBIA, Sportradar, EBAC, and IAA, reinforcing control measures, gambling addiction prevention, and user protection.
Beyond betting, Esportes da Sorte invests heavily in sports, culture, and social projects. It is the main sponsor of clubs such as Corinthians, Ceará, Ferroviária, and Náutico, and supports major cultural initiatives, including Galo da Madrugada, the Recife and Olinda Carnival, and the Parintins Festival. The brand also strengthens its digital presence with creative campaigns and influencer partnerships, expanding its connection with audiences across online platforms.
Source: GMB
