Having fun games and beautiful iGaming platform designs can be great for attracting new players in the short term, but smart operators know that this is no longer enough for long-term success.
To beat the competition—which is relentless—you need to be fast, stable, and player-obsessed as you grow. Therefore, we must keep in mind that the platforms that thrive over a decade are not those with the loudest launch party; they are the ones that keep converting, retaining, and protecting players at ever-growing volumes.
In this article, we’ll talk about seven features your iGaming platform must have to stand the test of time—and with which, of course, InPlaySoft can help.
1. iGaming platform stability and uptime: why 99.99% is not enough
Downtime is the fastest way to push players to a competitor’s platform and lose money. More than 98% of companies report losses over US$100,000 per hour of downtime, with 81% facing costs over US$300,000 per hour.
So, even if someone offers you a platform with 99.99% uptime—which may sound great—you will still face nearly an hour of downtime per year, meaning potential losses of up to US$100,000 annually.
If you don’t want to lose money due to technical issues, you need a platform provider with 100% uptime, like InPlaySoft. Since we began operations in 2021, we haven’t had a single second of downtime.
2. iGaming platform scalability: traffic spikes shouldn’t be feared; they should be welcomed
Major sporting events can trigger tsunami-level demand, and your iGaming platform must auto-scale seamlessly if you don’t want to miss out on massive profits. And in the Brazilian market, interest in betting grows by the second, so your platform must be ready to welcome new users.
Together, betting platforms in Brazil received more than 5 billion visits in the first three months of 2025, marking an impressive 90% increase compared to the last three months of 2024 (2.66 billion visits). These figures are mirrored in betting volumes, with around R$20 billion (US$3.6 billion) wagered in January, R$25 billion (US$4.5 billion) in February, and R$28–30 billion (US$5–5.4 billion) per month from March to June. If you can’t keep up with this explosive growth, you’re leaving huge profits on the table.
At InPlaySoft, we understand this and offer scalability like you’ve never seen before. Our cloud-first approach means you can scale as much as you want and as fast as you want—and we also auto-scale, so you never risk losing a single player or cent.
3. Maximum personalization: average isn’t good enough
Personalize. Everything. It’s essential, for example, that your homepage and promotions reflect players’ interests. At InPlaySoft Sports Betting, for instance, football ranks as the number one sport in Brazil—nine times more popular than basketball, which comes second, followed by tennis. Therefore, your Brazilian sports betting homepage should prioritize football, especially the Campeonato Brasileiro Série A, the country’s most popular league.
Want to know more about the Brazilian betting market? Check out this report we published with everything you need to know about the first six months of regulated betting in the country!
But don’t just personalize the order of sports, categories, or banners. InPlaySoft’s personalization levels go as far as customizing the graphics on teams’ jerseys.
Of course, you can also personalize your casino platform—highlighting the most popular games, their order, categories, and even their icons and banners.
Worried this might take too long or require a large developer team? Don’t be. InPlaySoft’s CMS allows operators to make changes themselves using drag-and-drop page builders, helping them stand out quickly without support tickets or developer involvement.
Don’t just make your platform look good; make it different. Make it what players want.
4. SEO: drive organic traffic
There’s nothing like attracting organic traffic to your site, which can potentially translate into new players and more profit. And to attract organic traffic, smart SEO strategies are the way forward.
A Gitnux study revealed that SEO accounts for 35% of all iGaming site traffic this year. In Brazil especially, ranking high in Google searches is critical. Google accounts for 99% of mobile search engine share in Brazil, with desktop numbers just as impressive.
That means every lost position on Google’s results page equals fewer clicks: dropping from first to third position typically cuts organic clicks by 60–70% for a given query. Failing to rank for Portuguese terms means handing those clicks to a competitor.
InPlaySoft’s solution gives you SEO control on every page of your platform, so you can maximize organic traffic. And if you think SEO will soon be replaced by AEO (Answer Engine Optimization), think again. AEO is growing in importance, but SEO is—and will remain—essential for visibility, authority, and brand engagement.
5. Gamification of iGaming platforms: engage and retain your players
Who doesn’t love winning tournaments, topping leaderboards, completing missions, and earning new exclusive badges? Gamification can boost engagement and retention in loyalty programs by up to 22%. Research also shows these features increase session frequency, time spent on-site, and the number of active days.
With InPlaySoft, you’ll have a full arsenal of gamification tools: from tournaments to missions, leaderboards to badges—your players will get everything they want. And when they’re happy, they’ll keep coming back and spreading the word about your brand.
6. Bonus engines: give players what they want
People love bonuses. Whether it’s from their boss at work or their favorite iGaming platform, a bonus always makes them happy.
Industry research shows that 76% of respondents who received a bonus ended up using it, with free bets seeing particularly high adoption. This demonstrates strong conversion potential when offers are relevant and accessible. In Brazil, specifically, 71% of sports bettors say attractive bonuses are a key factor when evaluating betting platforms.
InPlaySoft has its own bonus engine, meaning iGaming platforms using our services can offer players exactly what they want—always tailored to what’s legally permitted in each country.
For example, in Brazil, welcome bonuses are not allowed. But that’s no issue—our partners can fully customize bonuses while always staying compliant with regulations.
7. Responsible gaming: players must trust you
You shouldn’t provide Responsible Gaming tools just because the law requires it; you should do it because Responsible Gaming is fundamental in the iGaming world. At InPlaySoft, we care about players, helping them enjoy the experience and maintain a long, positive relationship with your brand. And if you think players don’t notice Responsible Gaming tools, you couldn’t be more wrong.
In Europe, for instance, 65% of online bettors set deposit or loss limits, and awareness campaigns like Safer Gambling Week led to over 1.5 million accounts using a tool in just one week.
Studies also show that operators who promote Responsible Gaming retain players longer and face fewer reputational risks—aligning safer play with sustainable business success.
In Brazil, Responsible Gaming may be even more important, as around 61–73% of Brazilian bettors still gamble with unlicensed operators. This means Responsible Gaming tools and official seals can help convert these players to the regulated market, boosting safety for all involved.
And remember: if you don’t provide Responsible Gaming tools, your iGaming platform may face fines—or even risk losing its license.
At InPlaySoft, Responsible Gaming is a priority, and we provide every tool you need, from deposit and time limits to self-exclusion and cooling-off periods, along with reality checks and session reminders.
InPlaySoft: built for growth
The iGaming industry doesn’t reward those who stand still—it rewards those who anticipate, adapt, and grow. At InPlaySoft, we don’t just provide tools to help you survive in a competitive market; we provide the foundation to dominate it.
From 100% uptime to unlimited scalability, from deep personalization to built-in Responsible Gaming, every one of our features is designed with a single purpose: sustainable, long-term growth for our partners.
So why not visit our website to learn more about us? We’re sure you won’t regret it!
Source: InPlaySoft
