“We are very pleased to welcome Alfinete to our team. He is a versatile communicator with a strong background in sports journalism and a unique way of connecting with people, especially the die-hard fans. His creativity and light-hearted communication style make him a strategic choice to reinforce Betsul’s identity and further strengthen the brand’s connection with our customers,” said Mateus Rosa, Marketing Manager at Betsul.
Graduated in Radio and TV, Alfinete built a diverse and impactful career in the sports industry. As editor-in-chief and reporter of the show “Pânico”, he produced iconic stories with stars such as Pelé, Maradona, Messi, and Ronaldo, in addition to covering UFC events with names like Mayweather and Conor McGregor.
Alfinete has worked with broadcasters including ESPN, FOX Sports, Rede TV!, and Bandeirantes, and has developed standout projects such as the YouTube channel “Futebol Raiz” and Spotify’s original podcast “E SE”. His career also includes international coverage of World Cups, Olympic Games, Copa América, Euro Cup, and Copa Libertadores. Currently, he takes part in the shows “Deu Zebra Cast”, “Deu Zebra Resenha” and “O Louco do Bando”.
“Being part of Betsul’s team is both an honor and a great responsibility. I have followed the company’s work for a long time and I know how selective they are when choosing their influencers. Another important point is their commitment to Responsible Gaming, with tools such as deposit limits and the ‘Jogo do Bem’ program reinforcing the institution’s transparency and integrity,” said Alfinete.
The new influencer also highlighted that he sees the partnership as an important challenge in his career.
“Now, together, we will work to make Betsul grow even further, always delivering original, informative, and entertaining content — the perfect recipe for those who are passionate about football and sports in general. Betsul, I’m on my way,” he concluded.
Betsul
Licensed in the betting market, Betsul was founded in 2019, becoming the first betting brand in Brazil to earn the RA1000 seal from Reclame Aqui. The company offers 24/7 customer support to ensure the best possible player experience, while maintaining initiatives that prioritize responsible gaming.
Upon registering on the site, users over 18 gain access to a wide range of national and international sports and competitions, casinos, live casinos, e-sports, and instant games. Learn more at https://www.betsul.bet.br. Authorization Ordinance SPA/MF No. 255/2025.
Source: GMB
