How do you blend data with creativity to win over Latin American players?
In this exclusive interview with Salsa Technology, Cristhian Zito from Playson shares how titles like Coins Strike, Thunder Coins, and Supercharged Clovers are designed to spark emotion and engagement from the very first spin. He also teases new launches coming soon to Salsa Gator.
Salsa Technology - Which Playson games most attract Latin American players and why?
Cristhian Zito: Coins Strike, Thunder Coins, and Supercharged Clovers are standouts. Players in the region seek vibration, energy, and intense visual experiences, elements we intentionally prioritise. It’s not just about spinning reels; it’s about creating an emotional journey.
What makes a Playson slot capture attention from the very first spin?
The combination of three factors: striking visuals, immersive sound, and intuitive gameplay. The player needs to feel, from the very first play, that the game was made for them. We use engagement metrics to tweak every detail and ensure an immediate emotional response.
What can operators and players expect on Salsa Gator in the coming months?
We’re introducing games with innovative mechanics, such as Holding Win, featured in 3 Royal Coins and Golden Penny Crown Strike, along with other novelties that integrate perfectly with Salsa’s technical and distribution capabilities.
The partnership between Salsa Technology and Playson reinforces the strategy of offering global content with local relevance, one of the pillars of Salsa’s ecosystem, which recently announced investments in its in-house studio for game production.
Source: Salsa Technology
