Brazil as the growth driver
Carter highlighted that Brazil, with its emerging regulatory framework and a top-tier operator ready to invest heavily in marketing, offers far greater revenue potential than other projects.
The country represents a clear and reliable growth path, backed by local partners who have shown strong commitment and alignment with GiG’s objectives.
Shifting away from Sweepstakes
Originally, GiG planned to launch five new sweepstakes brands. However, those initiatives have now been put on hold indefinitely. The main reason: uncertainty and lack of commitment from potential partners in the sweepstakes sector.
By contrast, partners in Brazil demonstrate a much higher level of dedication, making it easier for GiG to build long-term, sustainable relationships.
Quality over quantity
For Carter, pursuing ventures with partners unwilling to fully commit posed an unnecessary risk. Redirecting resources to Brazil and other regulated markets not only ensures greater predictability but also promises superior returns.
In fact, projected revenues from the Brazilian market are expected to surpass the combined potential of the five postponed sweepstakes launches.
Source: GMB
