The brand, owned by UX Group, outperformed direct competitors such as Betano (1.16%), Esportes da Sorte (0.97%), Sportingbet (0.52%), and Superbet (0.16%).
In August alone, the platform reached 151.2 million interactions across its 198 posts, generating more than 1.7 million likes, 165,000 comments, 28,000 shares, and over 13,000 saves. During the same period, the company also gained 201,000 new followers.
“We have been doing consistent work on social media because we know this is a way to maintain direct communication with the audience. Our goal is to deliver bold, high-quality content that blends information, entertainment, and awareness," said Diego Buriti, Reals’ Marketing Director.
"The numbers show that the strategy adopted has brought positive results, especially as we continue to grow exponentially.”
Among the highlights was a post made on August 26, which recorded the highest engagement of the month by showing the emotional delivery of a Fiorino van to driver Leandro Henrique Neves, whose work vehicle was set on fire on Marginal Pinheiros on August 15.
The company learned about the case and decided to surprise the worker by giving him a new vehicle. The video reached 16.9 million views and 272,000 likes.
Another important fact is that, from February 2024 — when the company began its marketing expansion process — to August 2025, its profile grew from 217,000 followers to the current 2.6 million.
Today, Reals is the second most-followed betting and online gaming brand on Instagram, in a ranking that includes more than 200 operators authorized to operate in the country.
Source: GMB
