The initial phase of the partnership will see FIRST incorporate popular tournaments from BETER’s ESportsBattle series. The focus will be on eFootball and eBasketball. Additionally, the widely recognized Setka Cup table tennis tournaments will be made available. This will offer a diverse range of fast-betting opportunities.
BETER is renowned for its extensive output, delivering non-stop live streaming, real-time data feeds, and highly precise odds for an impressive 700,000 rapid-fire events annually. For each event, operators can access up to 50 different betting markets. The company boasts an average operator margin that exceeds 7.5%. This vast offering is designed to meet the growing demand for quick, engaging betting experiences.
The company’s eSports division, ESportsBattle, hosts competitive tournaments in eFootball, eBasketball, eHockey, and a newly introduced eTennis vertical. On the traditional sports front, BETER’s portfolio is equally robust. It features not only the Setka Cup but also the BSKT Cup basketball league, GTR Cup tennis tournaments, and Padel tennis.
Additionally, they offer comprehensive coverage of official cricket tournaments and leagues across the globe. The integrity of all content is upheld through collaborations with the Esports Integrity Commission (ESIC) and the International Betting Integrity Association (IBIA).
FIRST – Best in Sports provides a fully managed, high-performance sportsbook solution. It is engineered specifically for speed, scalability, and precision. Its core mission is to empower operators in key regions such as Latin America, Europe, and Africa to achieve top-tier competitiveness from their launch. The platform combines sharp pricing, advanced risk management, deep trading knowledge, and localized insights. These elements ensure rapid market entry and sustained performance.
The caliber of both companies was recently validated at the SBC Awards, where their industry-leading offerings were celebrated. BETER was honored with the Silver Award in the highly competitive Live Betting Product category. Meanwhile, FIRST clinched the prestigious title of Sportsbook Supplier of the Year.
Gal Ehrlich, CEO of BETER, commented: “The partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences. FIRST has launched our collaboration by integrating a suite of our most popular products—EsportsBattle for esports and Setka Cup for sports—both proven to engage players and deliver the fast-betting thrills they seek. This is a great partnership, and our teams are looking forward to a fruitful collaboration.”
Tom Light, CEO of FIRST, added: “BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. Together, we give operators a direct route to Tier-1 competitiveness, faster time-to-market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.”
Source: GMB
