The company was also mentioned in Gartner’s complementary report, Critical Capabilities for Multichannel Marketing Hubs. Among the eleven companies evaluated, Optimove achieved:
- Second place in the Journey and Campaign Execution use case, with a score of 3.26
- Second place in the Real-Time Orchestration use case, with a score of 3.22
- Third place in the Optimization and Prioritization use case, with a score of 3.18
- Third place in the Workflow Innovation use case, with a score of 2.83
“Being recognized as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs reinforces our mission to empower marketers to move beyond fixed functions and accomplish any task with Positionless Marketing,” said Pini Yakuel, founder and CEO of Optimove.
“Artificial intelligence is rendering the traditional assembly-line approach to marketing obsolete. Positionless Marketing enables marketers to be independent, agile, and capable of taking action instantly. This recognition validates our focus on offering the market unprecedented freedom to create, orchestrate, and optimize customer experiences at scale.”
A complimentary copy of the Magic Quadrant report is available here.
Optimove’s Multichannel Marketing Hub Solution
The company’s Multichannel Marketing Hub (MMH) solution includes Optimove Engage and Optimove Orchestrate, enabling marketers to independently orchestrate campaigns across multiple channels and adapt strategies in real time, without relying on technical teams.
Its AI-driven decisioning engine continuously tests, refines, and personalizes campaigns to maximize customer growth and generate measurable impact.
Through its Positionless Marketing Platform, Optimove’s MMH is complemented by Optimove Personalize, its digital personalization engine, and Optimove Gamify, its loyalty and gamification platform.
Looking ahead
Optimove plans to expand the use of AI with autonomous agents (agentic AI), focused on processes such as onboarding and content optimization, while advancing deeper analytical integrations. These developments build on the company’s already solid platform foundation, reinforcing its leadership in marketing decisioning and orchestration, while delivering greater speed, independence, and efficiency for teams.
Optimove
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to instantly and independently execute any marketing task.
Positionless Marketing has been proven to increase campaign efficiency by 88%, enabling marketing teams to create more personalized engagement with existing customers.
Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for multichannel campaign decisioning and orchestration; Optimove Personalize, its digital personalization engine; and Optimove Gamify, its loyalty and gamification platform.
Today, its comprehensive suite of AI-based solutions is at the forefront, empowering marketers to optimize workflows from Insight to Creation and Optimization. Optimove provides industry- and use-case-specific solutions for leading global brands.
Source: GMB
