Lucila M. Barletta, new Head of Accounts LatAm at Belatra, stated: "Latin America is one of Belatra's main long-term growth drivers. My goal is to help the region reach its full potential within the global gaming landscape."
"This region has incredible energy and enormous growth opportunities, and I see my role as ensuring that we are not only present, but also adding real value and building meaningful and lasting partnerships," she added.
Latin America is a cornerstone of Belatra's global growth strategy, with the company investing in regional talent, dedicated account management, and custom game content created specifically for local audiences.
Barletta brings valuable experience that combines her people-focused skills with business development, having worked on creating strategic alliances, integrating games across different markets, and gaining in-depth knowledge of the dynamics of a constantly evolving industry.
Belatra will also showcase its latest slot innovations at the SBC Summit Lisbon (Booth B523), highlighting its immersive, mobile-first content designed for global reach but with a local flavor.
Guests will be able to experience an unforgettable experience inspired by Blast the Bass, Belatra's hugely successful slot that exploded onto the market.
There will also be a themed bar inspired by the game's legendary energy, offering guests a taste of the excitement with a special menu served by Belatra's expert team.
Source: GMB
