Now in its 23rd edition, the event’s theme is “Super-Human CX: Emotional, Creative and Exponential”, emphasizing the convergence of technology and humanity in building meaningful and memorable experiences. This concept directly aligns with EstrelaBet’s approach, which continuously invests in innovative solutions focused on consumer journey and safety.
On September 9, Renan Cavalcanti, EstrelaBet’s CMO, will take part in the panel “Betting on the Consumer: The Boom of Bets and the Race for Engagement.”
“The betting market is going through a moment of transformation, where consumer engagement goes far beyond entertainment itself. We are talking about data, personalization, and innovation to deliver unique experiences in a responsible way,” he emphasizes.
On September 10, Lorena Lima, EstrelaBet’s Head of CX, will join the panel “Bets on the Rise: The Importance of Awareness and Commitment to the Consumer.”
“The customer is at the center of our operation, and we face the challenge of facilitating their journey in a newly regulated market, while also educating about the industry and staying alert to risk behaviors,” Lorena concludes.
EstrelaBet’s presence at Conarec 2025 underscores its commitment to building a more responsible, innovative, and people-centered betting ecosystem — in tune with the event’s purpose of placing human connection at the core of customer experience.
EstrelaBet is one of the largest Brazilian gamingtechs and operates under a definitive license in the national iGaming market. Voted the best Brazilian betting operator, the company has received awards such as “Best Sports Betting Operator in Brazil” and “Rising Star of the Year” at the SBC Awards Latin America 2022, in addition to winning twice in a row at the SiGMA Americas Awards in 2023 and 2024.
In 2025, the company was also recognized at the BiS Awards in the categories “Best Responsible Gambling Action” and “Best Customer Service,” as well as winning the Consumidor Moderno Award in the “Online Betting” category and the EGR Marketing & Innovation Awards in the “Responsible Gambling Marketing Campaign” category.
Headquartered in São Paulo with a branch in Belo Horizonte, EstrelaBet is recognized for its innovation, commitment to Responsible Gaming, legal advertising, and support for sports and entertainment.
In partnership with FUMEC University, it develops pioneering initiatives to prevent problem gambling, using cutting-edge technology to provide a safe experience and psychological support for users.
Game integrity is also a priority for the company, which combines strict internal processes with strategic partnerships such as Genius Sports and the International Betting Integrity Association (IBIA).
In 2023, EstrelaBet made history as the first Brazilian betting operator to officially sponsor a FIFA event: the FIFA Women’s World Cup™. This achievement consolidated its presence on the international stage and highlighted its dedication to the development of multiple sports.
In Brazil, the company further expands this role by supporting major initiatives, sports broadcasts, cultural projects, and media actions that strengthen its connection with the public and boost entertainment.
More information at www.estrelabet.bet.br
Source: GMB
