The program was designed specifically for managers and professionals aiming to take on strategic positions within the sports betting and regulated gaming sector, offering content that integrates technological innovation, compliance, and market practices.
The course curriculum includes modules focused on:
- Automation and operational efficiency: application of intelligent chatbots, large-scale data processing, and cost reduction;
- Accelerated game development: use of AI for content generation, RTP mathematical testing, and mechanics simulations;
- Personalized experience: real-time behavior analysis, individualized recommendations, and adaptive design;
- Compliance and integrity: monitoring for anti-money laundering prevention, mathematical audits, and Responsible Gaming practices;
- Marketing and retention optimization: automated campaigns, affiliate management, and anti-fraud systems;
- Emerging innovations: AI-assisted game design, dynamic pricing for bonuses, and automated A/B testing.
According to Filipe Rodrigues, founder of the Instituto de Gestão Esportiva, the course arrives at a strategic moment for the sector.
“Artificial intelligence is redefining processes and business models in the betting industry. Our goal is to prepare professionals to understand this technological revolution and apply it in a practical and responsible way, aligned with compliance requirements and innovation opportunities.”
In addition to its hands-on approach, the course will feature highly qualified instructors, combining academic expertise with operational experience in the betting market.
Enrollment is now open and can be completed through this link.
Service:
AI course for business in the 'Bets' market
Schedule:
November 10 and 11 – 6 to 8 p.m.
November 17 and 18 – 6 to 8 p.m.
November 24 and 25 – 6 to 8 p.m.
Source: GMB
