Levante brings together the experience of Sorte Online, a pioneer in the Brazilian lottery brokerage market – which also includes Sorte Online Betz – and Lottoland, a global leader in lotteries and online gaming.
Focused on innovation, customer experience, and strengthening its commitment to Responsible Gaming, Balieiro takes on the role with the goal of ensuring the company’s continued operational growth and reinforcing its brands in the Brazilian market.
“Taking on the position of CEO at this moment is a responsibility I embrace with determination. Our focus will be to ensure the continuity of a solid growth plan, boosting our brands and expanding our presence in the regulated betting and digital gaming market,” said the new CEO, Thiago Balieiro.
“We have a highly skilled team and a clear strategy of innovation, efficiency, and user experience, consolidated over more than two decades. My commitment is to carry this path forward, providing the security needed to navigate this transition and laying the groundwork for an even stronger future,” he added.
With over 15 years of experience in human resources across five countries, Thiago has served as VP of People and Performance at Sorte Online, responsible for people strategy with a focus on cultural transformation, organizational design, operational efficiency, corporate education, and leadership development.
Throughout his career, he has gained extensive experience in creating and improving processes and programs in complex, dynamic environments, including startups. He holds an MBA in Strategic People Management, Scrum Master certification, is a Master Practitioner in NLP, and a Master Coach certified by the ICF.
With this appointment, Levante reaffirms its commitment to expanding its role in the sector and reinforces its mission to combine experience and innovation to develop strategic actions that attract new customers, strengthen relationships with existing ones, while maintaining its focus on people and on players’ responsible journey.
“The priority is to advance consistently and rapidly, reinforcing our position as a key player in the industry. We are prepared to lead this new phase with the credibility and trust we have earned from customers, partners, and employees,” concluded Balieiro.
Levante Brasil LTDA is a licensed operator under SPA/MF Ordinance No. 259, active in the national betting market. Sorte Online and Lottoland are two of the three approved brands authorized to operate under Levante’s license.
Founded in 2003, Sorte Online stands out in the digital lottery brokerage market, having already distributed approximately R$250 million (US$46m) in prizes to players across Brazil. With a pioneering spirit and strong investment in technology, Sorte Online offers a complete platform with digital solutions that provide greater convenience and security for bettors to play their desired lotteries, as well as access strategically designed lottery pools.
The company's key market differentiator is the use of data intelligence and statistics applied to the platform, exponentially increasing players’ chances of winning. On its online channel, users can also access tips, news, statistics, probabilities, and real-time lottery results.
Sorte Betz is a platform offering casino games, sports betting, and instant games in a digital environment, approved by the Federal Government’s regulatory body, the SPA.
Lottoland has grown rapidly to become a world leader in lotteries and online gaming. Innovation, combined with the freedom to offer players a unique and enhanced lottery and gaming experience, has been key to the company’s success.
The company revolutionized the sector by giving consumers the chance to win huge prizes instantly and access renowned lotteries worldwide, while delivering an exceptional experience in gaming and sports betting.
Headquartered in Gibraltar, the company is present in 15 markets, employs more than 400 people, and already has over 20 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the National Tax and Customs Administration of Ireland, the Northern Territory Racing Commission in Australia, the Swedish Gambling Authority, the Malta Gaming Authority, and the Western Cape Gambling and Racing Board.
Source: GMB
