Among them, three profiles stand out: Sandro Souza (@sandrosouzaro), Cris do Guincho (@crisdoguincho01) and Vitinho Martins (@vitinmartiins_), chosen for their ability to generate identification, engagement, and genuine conversations with the audience.
According to Diego Bittencourt, Chief Marketing Officer (CMO) of Start Bet, the chosen names have complementary profiles that reinforce the brand’s positioning of offering a simple, practical, and accessible experience for bettors, while always maintaining a commitment to responsible gambling.
“Our goal is to connect with the audience in a genuine way, and these influencers represent exactly that spirit. Sandro conveys lightness, Cris builds identification, and Vitinho strengthens the connection with an engaged audience. Each of them contributes to Start Bet being recognized as a simple, direct, and transparent brand,” said the executive.
“In addition, we encourage the creation of irreverent, original content that goes beyond the obvious and drives genuine engagement among followers. We also work closely with all of them, making our communication guidelines clear and supporting them with constant feedback throughout the entire project,” added Bittencourt.
In addition to these partnerships with several strategic digital personalities, Start Bet also recently took another step demonstrating the company’s growth, when it announced its sponsorship of the 2025 Women’s Brasileirão, with the brand featured in various competition assets.
Start Bet
Start Bet is a fully regulated sports betting company headquartered in Belo Horizonte. The brand positions itself in the market with the proposal of making the betting experience simple, practical, responsible, and accessible, offering easy registration, fast withdrawals, and 24-hour support.
With a strong digital presence and more than 100,000 Instagram followers, Start Bet invests in light and transparent communication, reinforced by its commitment to responsible gambling.
The strategy includes working with influencers in key states such as Minas Gerais, São Paulo, and Bahia, in addition to investments in sports sponsorships.
In continuous expansion, the brand is preparing new initiatives to further strengthen its role in the national market.
Source: GMB
