The initiative highlights the difference between regulated and illegal operators. While licensed platforms provide safety, transparency, and oversight, illegal ones operate without guarantees, exposing users to scams, financial risks, and lack of player protection.
Supporting the campaign, Daniel Fortune will produce a series of educational and awareness-raising content. Through posts on his social media channels, the influencer seeks to broaden the campaign’s reach and deliver clear, accessible information to thousands of people.
“When someone bets on illegal 'Bets', they are exposed to risks they often don’t even realize. We want this campaign to help people play safely, with awareness and protection,” said the influencer.
By joining IBJR in this campaign, Daniel Fortune reinforces his commitment to promoting responsible practices in the online betting industry, stressing the importance of distinguishing between regulated operators and those that operate illegally.
“Our goal is shared: to promote a safer, more transparent, and more responsible gaming environment. Supporting this campaign is a way to amplify the voice of responsibility and show that there is a more sustainable path for the industry,” Fortune added.
Daniel Fortune is one of Brazil’s leading digital influencers specializing in the iGaming market. He currently leads one of the largest communities on responsible betting in the country, with a strong presence on platforms such as Instagram, YouTube, and Telegram.
His live streams combine entertainment and education, offering practical tips on limits, emotional control, and scam prevention, always with accessible and engaging language for his audience.
The Brazilian Institute for Responsible Gaming (IBJR) was founded in 2023 and brings together the main betting companies from Brazil and abroad. Its mission is to build an honest, sustainable, and responsible online betting ecosystem, always advocating for a regulated market.
The entity’s work is based on two essential pillars: fighting the illegal market and promoting Responsible Gaming. “We believe that effective regulation is fundamental to boosting the sector, strengthening the economy, and ensuring safety for both players and operators. That is why we actively work to tackle illegal 'Bets', which operate outside the law, harm the industry, and put society at risk,” the IBJR stated.
IBJR members include: A2FBR, Alfa, bet365, BandBet, BetBoom, BetMGM, Betnacional, Betsson Group, Entain (Sportingbet and Betboo), EstrelaBet, Flutter Brazil (Betfair), Kaizen Gaming (Betano), KTO Group, Novibet, Skill on Net (Bacana Play and PlayUzu), Todos Querem Jogar (Bet do Milhão); and associates: OKTO, Better Collective, Clever Advertising, OneKey Payments, and GeoComply.
Source: GMB
