Media exposure includes brand visibility on field boards and advertising prisms, as well as activations during both matches, with placements scheduled for Esporte Espetacular and Globo’s live broadcast.
The company’s strategy also covers digital initiatives, with content created by Luck.bet ambassadors in the capitals of Minas Gerais and São Paulo.
“We have closely followed the evolution of the women’s game and we know it is on a growth trajectory with enormous potential. Being present in the finals is a way to position ourselves strategically, connect with a new audience, and support the sport,” said Vitor Paulin, Chief Marketing Growth Officer (CMGO) at Luck.bet.
The entry of Luck.bet reinforces the growing movement of betting companies in women’s football. In 2025, 10 out of 16 Série A1 clubs already have such partnerships, consolidating the competition as a showcase for the market.
Source: GMB
