The campaign includes billboards and digital screens in prime locations across the capital of Minas Gerais, such as the Belo Horizonte Bus Station, all 19 Metro stations, and the traditional Shopping Oiapoque.
The choice of these locations reflects their intense footfall: approximately 600,000 passengers pass through the bus terminal every month, while the metro system transports an average of 100,000 users per day. Meanwhile, the popular shopping hub welcomes around 1 million customers monthly, consolidating itself as one of the city’s main commercial centers.
In addition, the brand will be featured on sidewalks and newsstands through digital screens distributed across several points in the city. With this strategy, Start Bet seeks to strengthen its identity as a regulated, safe, and approachable betting house, bringing its optimistic and straightforward communication into the daily lives of locals.
“We believe in the power of physical presence to generate connection and trust. Being in such emblematic places in Belo Horizonte is a way to show that we are an accessible, transparent brand that goes where the public is,” said Rodolfo Maia, Managing Partner of Start Bet.
The campaign is already running and will continue until the end of 2025, reinforcing the brand’s pillars: lightness, simplicity, and trust.
Start Bet
Start Bet is a fully regulated sports betting house headquartered in Belo Horizonte. The brand positions itself in the market with the mission of making the betting experience simple, practical, responsible, and accessible, offering straightforward registration, fast withdrawals, and 24/7 customer support.
With a strong digital presence and more than 100,000 followers on Instagram, Start Bet invests in light and transparent communication, reinforced by its commitment to responsible gaming.
The strategy also includes partnerships with influencers in key states such as Minas Gerais, São Paulo, and Bahia, as well as investments in sports sponsorships. In continuous expansion, the brand is preparing new initiatives to further strengthen its presence in the national market.
Source: GMB
