José Victor Valadares, Director of New Business and Commercial at Ana Gaming Group, highlighted the importance of the partnership: “The choice of Xand Avião reinforces our commitment to growth in the North and Northeast of the country. Our brands already sponsor Vitória and Fortaleza, and with investments in São João festivals—one of Brazil’s largest popular celebrations—the arrival of Xand at 7K consolidates our presence nationwide.”
“He is an artist with a genuine connection to the public, especially in the Northeast, a strategic region for us, and his strong and authentic image is key to strengthening relationships with our customers and expanding brand visibility in a segment so closely tied to culture and entertainment,” he added.
Xand Avião joins a team of ambassadors that includes striker Hulk, former player Neto, and journalist André Henning. 7K is also the main sponsor of Vitória and Santos, and a partner of Mirassol, clubs competing in Brazil’s top football divisions.
“Ana Gaming was born with the mission of redefining digital entertainment and sports betting in Brazil. Our investments in technology, partnerships, and ambassadors like Xand Avião reflect a clear strategy: combining innovation, closeness, and trust,” said Nickolas Tadeu Ribeiro de Campos, founder and chairman of Ana Gaming, the holding company behind the 7K, Cassino, and Vera brands.
“This is another step in consolidating a Group that looks to the future with responsibility and aims to be a reference in experience and credibility in the iGaming sector, always respecting Brazil’s culture and diversity,” he added.
Ana Gaming is a complete ecosystem and a leader in online gaming and sports betting, standing out for innovation and user experience. Founded in 2024, it has been growing steadily and gaining increasing exposure in a highly competitive market.
The Group is made up of renowned platforms such as (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). Alongside strategic partnerships with major sports names and brands, Ana Gaming is committed to revolutionizing the industry.
To learn more about Ana Gaming, visit: https://anagaming.com.br/.
Source: GMB
