In a sector where foreign providers deliver off-the-shelf solutions, Legitimuz created a new category: it is the only 100% Brazilian KYC, tested and validated by GLI, and certified with ISO 27001, with an exclusive focus on iGaming—ensuring that every approved click is synonymous with security, speed, and real compliance.
A milestone that sets the new industry standard
Being local is not just about speaking Portuguese or translating an interface. It means understanding the reality of those who truly operate in Brazil. It means dealing with network instability, validating documents in different formats, anticipating frauds that do not follow international patterns, and removing barriers that slow down registration.
That’s why Legitimuz doesn’t adapt ready-made technology. It builds every line of code to turn local challenges into global results—with efficiency that only those who deeply understand the country can deliver.
Today, more than 50% of bettors in the regulated market already go through Legitimuz technology. That means millions of daily registrations, with an average verification time of under 30 seconds, an 85% conversion rate, and zero leakage incidents—backed by a compliance engine audited under the highest global standards.
Betnacional's entry solidifies Legitimuz as the new technical standard in the industry, a trusted backbone that guarantees scale, speed, rigorous compliance, and a solid reputation for those operating locally.
With regulation underway and international eyes set on Brazil, those who hesitate to invest in local technology will lose competitive advantage.
“Compliance and scale no longer need to compete. With Legitimuz, operators don’t have to choose between approving fast or being compliant—they can do both at the same time, with tailor-made engineering,” says Fred Justo, PLD Director and former SPA.
For those who want to grow, the time is now
While some are still testing generic foreign solutions, the leaders have already understood: real scale in Brazil is built with those who master Brazil, while delivering global standards.
Local trust. Global results. Authentically Brazilian
Legitimuz is the only 100% Brazilian KYC provider, certified by GLI and ISO/IEC 27001, with an exclusive focus on iGaming. Its verification technologies combine proprietary AI, next-generation OCR, and biometric authentication, ensuring the highest conversion rate in the market and real compliance with Brazilian law. Today, it enables operations for more than 22 million users, trusted by over 65 regulated brands, establishing itself as the technical benchmark for anyone betting on Brazil.
Betnacional, the sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under SPA/MF Ordinance No. 2,092/24.
Reinforcing its positioning as “the bet of Brazilians,” the brand has heavily invested in promoting national culture. It sponsors some of the country’s biggest events and programs, such as Big Brother Brasil 2025, the Rio Open, Lollapalooza, Lauana Prado’s Raiz Tour, and the traditional Carnaval of Salvador, among others.
Betnacional also features high-profile ambassadors, such as soccer star Vini Jr., singer Nathanzinho, and the iconic sports broadcaster Galvão Bueno.
Its presence in sports is remarkable, with strong visibility in stadiums and advertising placements across multiple championships through BRAX.
In addition, Betnacional is the official sponsor of Football 2025 on Rede Globo, the main sponsor of Sport Club do Recife, and of the Rio Marathon 2025. The company promotes the sustainable growth of Brazil’s betting sector and reinforces its commitment to responsible gambling through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).
Source: Legitimuz
