DOM 14 DE DICIEMBRE DE 2025 - 02:58hs.
Copa Maria Bonita

Betnacional secures naming rights to largest women's football tournament in Northeast Brazil

Betnacional announces the acquisition of naming rights to the Copa Maria Bonita, the largest women's football competition in the Northeast. With this sponsorship, the tournament will officially be called Copa Maria Bonita Betnacional, reinforcing the brand's strategy of expanding its presence in the sport and consistently supporting women's football.

The championship will take place from October 2 to 11 at Arena Pernambuco (Camaragibe/PE), bringing together nine clubs representing each state in the region for 14 matches. Games will be broadcast on Canal GOAT via YouTube, with additional coverage on Globo Nordeste, Sportv, and Globoplay.

The Copa Maria Bonita Betnacional is more than a tournament: it is a symbol of empowerment and the recognition of women’s talent on the field. For us, as the Bet of Brazilians, it is a source of pride to link our brand to an initiative that celebrates the cultural strength of the Northeast and paves the way for greater visibility and leadership for women in sports,” said João Studart, CEO of Flutter Brazil, the ecosystem to which Betnacional belongs.

Betnacional already has a strong track record of investments in football, including sponsorship of Sport Club do Recife — which will also participate in the Copa Maria Bonita with its women’s team — and the Campeonato Pernambucano.

Now, with the Copa Maria Bonita Betnacional, the company reaffirms its commitment to strengthening the sport on multiple fronts, promoting inclusion, diversity, and the development of women’s football.

Inspired by Maria Bonita, an icon of female leadership and resistance, the competition reflects Betnacional’s essence in supporting initiatives that bring together sports, culture, and social impact. The tournament will be played at one of the country’s most emblematic venues — Arena Pernambuco, a stadium that hosted the FIFA World Cup and will be one of the sites of the 2027 Women’s World Cup.

Event Information:

- Tournament:
Copa Maria Bonita Women’s Football

- Date: October 2–11, 2025

- Venue: Arena Pernambuco (Avenida Deus é Fiel, 1 - Penedo, Camaragibe - Pernambuco

- Participating teams: Bahia (BA), Confiança (SE), CRB (AL), Sport (PE), Botafogo-PB (PB), ABC (RN), Fortaleza (CE), Atlético Piauiense (PI), Sampaio Corrêa (MA)

- Broadcast: YouTube (GOAT), Sportv, and Globoplay for all matches; Globo Nordeste for select games

Betnacional

Betnacional, the sports betting platform that is part of Flutter Brazil, has been authorized to operate fixed-odds betting in the country since January 2025, under SPA/MF Ordinance No. 2.092/24. Strengthening its positioning as “the 'Bet' of Brazilians,” the brand has heavily invested in promoting national culture. It sponsors some of Brazil’s biggest events and programs, such as Big Brother Brasil 2025, the Rio Open, Lollapalooza, Lauana Prado’s Raiz tour, and the iconic Salvador Carnival, among others.

The company also boasts major ambassadors, including soccer star Vini Jr., singer Nathanzinho, and iconic sports commentator Galvão Bueno. The brand’s presence is strong in sports, with wide visibility in stadiums and advertising spots across various championships through BRAX. In addition, it is the official sponsor of Futebol 2025 on Rede Globo, main sponsor of Sport Club do Recife, and sponsor of the Rio Marathon 2025.

Betnacional promotes the sustainable growth of Brazil’s betting sector and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).

Source: GMB